90% of people trust brand recommendations from their friends, family, and peers, but only a third of consumers trust ads (according to Nielsen).These statistics reveal just how well a referral marketing strategy works: When done right, a refer-a-friend campaign (also called a bring-a-friend campaign or tell-a-friend campaign) can maximize word of mouth, accelerate customer acquisition, and foster customer loyalty – all thanks to social proof. Successful customer referral programs, like those from Dropbox, Uber, Airbnb, and Tesla, prove that the answer is a resounding yes. How successful are refer-a-friend programs? Thanks to the existing trust and relationship, this type of program is one of the most effective marketing strategies. But not every referral program idea is a success.Ī refer-a-friend program invites current customers who already use your brand to share it with their friends and family. Refer-a-friend programs are popular for bringing in more customers and building trust.
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